MAY 1, 2027 • DOUG SHAW MEMORIAL STADIUM • MYRTLE BEACH, SC

CELEBRITY FLAG FOOTBALL • LIVE MUSIC • CELEBRATING AMERICA’S MILITARY

ONE FIELD. ONE UNFORGETTABLE DAY.

On May 1, 2027, Red White & Loud will kick off Military Appreciation Month in Myrtle Beach with a new signature event bringing together sport, entertainment, community and purpose.

Youth athletes take the field first. Then celebrities and community fundraisers step into the spotlight for the main event.

And when the final whistle blows? The celebration is just getting started. Live music takes over the night with multiple performers and a featured headliner.

THE EXPERIENCE

FROM THE FIRST SNAP TO THE FINAL SONG.

Red White & Loud isn't simply a celebrity football game with a concert attached. It's a day designed to build.

The gates open to food, fan experiences, sponsor activations, military elements and entertainment throughout the stadium.

Then the field comes alive.

YOUTH FLAG FOOTBALL SHOWCASE

The next generation gets the first spotlight.

Young athletes will take the field for a special flag football showcase — giving fans an early look at one of America's fastest-growing sports and giving young players the opportunity to compete as part of a major event experience.

THE RED WHITE & LOUD CELEBRITY FLAG FOOTBALL GAME

THIS IS THE MAIN EVENT.

Two teams will take the field, led by celebrity players and captains and joined by community participants who have raised money to earn their place in the game. In front of a stadium crowd, with the scoreboard running and bragging rights on the line, Red White & Loud takes the traditional celebrity exhibition game and gives it something more:

A reason to play.



Every community roster spot represents fundraising. Every player brings a story. And every team is competing for something bigger than the final score.

When the final whistle blows, we won't just celebrate who won — we'll celebrate what we accomplished together.

AND THEN... THE LIGHTS COME ON

The game ends.

The field clears.

The stage takes over.

Red White & Loud transitions from competition into celebration with an evening of live music featuring multiple performers and a featured headliner.

Fans don't leave after the game.

They stay for the party.



The result is an event that can reach beyond football fans alone — combining the excitement of live sports with the energy of a major outdoor concert.

THE GAME IS THE CENTERPIECE.

THE MUSIC IS THE CELEBRATION.

MAY STARTS HERE.

KICKING OFF MILITARY APPRECIATION MONTH.

May means something different in Myrtle Beach. For years, the Grand Strand has dedicated the month to recognizing and celebrating the men and women who have served our country.

In 2027, Red White & Loud starts the month on Day One. Military recognition will be woven throughout the event — not treated as an add-on. From the opening ceremonies to the organizations we support and the people we recognize, the mission is to create an event that is fun enough to fill a stadium and meaningful enough to matter.

MAY 1, 2027. MILITARY APPRECIATION MONTH STARTS HERE.

THE FIELD BECOMES THE FUNDRAISER.

DON'T JUST BUY A SPOT. EARN IT.

One of the defining ideas behind Red White & Loud is giving members of the community the opportunity to do something they'll remember forever:

Play alongside celebrities in the main event. Community participants will raise money for participating charitable causes to earn their place on the roster. That means the game itself becomes a fundraising engine.

Players recruit friends.

Families get involved.

Businesses rally behind participants.

Teams compete before they ever step onto the field.

WE'RE BUILDING THE TEAM NOW.

Before Red White & Loud is introduced to the public, we're assembling the organizations and people who will help shape its first year.

FOUNDING SPONSORS

CELEBRITY PARTICIPANTS

FLAG FOOTBALL PARTNERS

MILITARY + VETERAN ORGANIZATIONS

CHARITABLE PARTNERS

ENTERTAINMENT

MEDIA + COMMUNITY PARTNERS



This is an opportunity to become involved before the event goes public — and to help build what Red White & Loud becomes.

WHY FLAG FOOTBALL?

Flag football is growing rapidly — from youth participation to the sport's arrival on one of the world's biggest athletic stages.

Red White & Loud has an opportunity to use celebrity attention to shine a spotlight on that growth. It begins with young athletes in our Youth Flag Football Showcase. It continues with the Red White & Loud Celebrity Game.

And the larger vision is to help position Myrtle Beach and the Grand Strand as a destination where the sport can continue to grow.

YOUTH. COMMUNITY. CELEBRITIES. ONE FIELD.

WHY MYRTLE BEACH?

BUILT FOR A DESTINATION.

Myrtle Beach knows how to host people.

Millions of visitors. A nationally recognized tourism destination. A strong military tradition. A growing sports tourism market. And a community that knows how to show up for something special.

Doug Shaw Memorial Stadium gives Red White & Loud a home in the heart of the Grand Strand. And May 1 gives us the opportunity to create something bigger than a single event. An annual tradition.

THE FIRST TEAM WE'RE BUILDING ISN'T ON THE FIELD.

Before we announce Red White & Loud to the public, we're assembling the people and organizations that will help shape its first year.

FOUNDING SPONSORS

Brands looking for more than a logo on a banner.

CELEBRITY PARTICIPANTS

Athletes, entertainers and personalities ready to compete for a cause.

FLAG FOOTBALL PARTNERS

Organizations helping us showcase and grow the sport.

MILITARY + VETERAN PARTNERS

Organizations helping ensure the event serves the community it celebrates.

CHARITABLE PARTNERS

Causes that turn competition into impact.

ENTERTAINMENT

Artists who will take the event from the final whistle into the night.

COMMUNITY + MEDIA PARTNERS

The organizations that will help make Red White & Loud a Grand Strand tradition.