APRIL 17, 2027 • DOUG SHAW MEMORIAL STADIUM • MYRTLE BEACH, SC

CELEBRITY FLAG FOOTBALL • LIVE MUSIC • CELEBRATING AMERICA’S MILITARY

ONE FIELD. ONE UNFORGETTABLE DAY.

On April 17, 2027, Red White & Loud will kick off Military Appreciation Weeks with a full-day sports and entertainment experience at Doug Shaw Memorial Stadium.

Celebrity flag football.

Youth athletics.

Live music.

Military appreciation.

All brought together in one stadium, on one day, in one of America's most recognized tourism destinations.

THIS IS RED WHITE & LOUD.

PLAYER FOR A DAY

DON'T JUST WATCH THE GAME. GET IN IT.

A limited number of participants will have the opportunity to become part of Red White & Loud through our Player for a Day promotion.

Selected participants will suit up, join a coached roster and take the field against the Celebrity Team as part of the Red White & Loud Celebrity Flag Football Game.



Player for a Day will also create an opportunity for participating military nonprofit organizations to benefit from the experience.

Full program details will be announced as part of the public launch of Red White & Loud.

THE NEXT GENERATION GOES FIRST.

YOUTH FLAG FOOTBALL

Before the celebrities take the field, young athletes will.

Red White & Loud will showcase youth flag football as part of the day's programming, giving the next generation of players the opportunity to compete inside Doug Shaw Memorial Stadium before the Celebrity Flag Football Game.



As flag football continues its rise nationally, Red White & Loud intends to give young athletes a meaningful place in the event from the very beginning.

THEN WE TURN IT UP.

LIVE MUSIC UNDER THE LIGHTS.

When the football ends, Red White & Loud doesn't.

The stadium transitions from the field to the stage for a live concert experience, turning the event into a full day of sports, entertainment and music in the heart of Myrtle Beach.

The artist lineup will be announced as Red White & Loud moves toward its public launch.

THE GAME SETS THE STAGE.

THE MUSIC FINISHES THE NIGHT.

MILITARY MEANS SOMETHING HERE.

KICKING OFF MILITARY APPRECIATION WEEKS.

In 2027, Myrtle Beach will dedicate a number of weeks in April and May to recognizing and celebrating America's military.

Red White & Loud kicks them off on April 17, 2027.

Throughout the event, active-duty service members, veterans and military families will be recognized as part of a celebration built around those who serve and those who have served.

This isn't simply a theme attached to the event.

THEY'RE THE GUESTS OF HONOR.

A PLATFORM FOR THOSE WHO SERVE THEM.

Red White & Loud will invite military and veteran nonprofit organizations to participate in the festival at no cost.



Participating organizations will have the opportunity to connect directly with attendees, share their missions, recruit supporters, raise awareness and generate support for the work they do.

We're bringing the audience.

We're providing the platform.

THEY'LL HAVE THE OPPORTUNITY TO MAKE IT COUNT.

MORE THAN WHAT HAPPENS ON THE FIELD.

Red White & Loud is being designed as a complete stadium experience.

Throughout the day, guests will experience food, beverages, merchandise, brand activations, military organizations, entertainment and gathering spaces surrounding the action on the field.

THE CANTEEN

A dedicated area for beverages, merchandise and festival experiences.

THE MESS HALL

A festival gathering and dining experience built around food, seating and a place to recharge between the action.

Every part of the stadium becomes part of the experience.

ONE EVENT. MULTIPLE AUDIENCES.

Red White & Loud brings together communities that rarely share the same event.

SPORTS

Celebrity and youth flag football create the centerpiece.

ENTERTAINMENT

Recognizable personalities and live music broaden the audience beyond the game.

MILITARY

Active-duty service members, veterans and military families are at the heart of the celebration.

TOURISM

Myrtle Beach provides a nationally recognized destination and a built-in visitor economy.

COMMUNITY

Local residents, businesses and organizations become part of an event designed to belong to Myrtle Beach.

One event. Multiple audiences. One major opportunity.

BUILT ON EXPERIENCE.

FROM THE TEAM BEHIND LARGE-SCALE COMMUNITY EVENTS.

Red White & Loud is produced by Loggerhead Productions, the team behind large-scale events including the record-breaking Myrtle Duck Festival.

Our productions have brought together thousands of attendees, major brand partners, community organizations, vendors and local stakeholders around experiences designed to create attention, participation and lasting community impact.



We understand that an event isn't defined by an idea. It's defined by execution. Red White & Loud brings that experience to a new stage.

A HUGE OPPORTUNITY FOR BRANDS.

PARTNER WITH RED WHITE & LOUD

Red White & Loud creates a rare intersection of sports, entertainment, tourism, community and military appreciation.

For partners, that creates opportunities far beyond traditional logo placement.

Brand integration.

On-site activation.

Hospitality.

Digital and social exposure.

Custom experiences.

Community engagement.

And opportunities that can only exist inside this event.

Select partners will also have the opportunity to participate in Player for a Day, creating a unique way to recognize an employee, entertain a client, engage a customer or honor a veteran through an experience they'll never forget.

Partnership opportunities are currently being developed ahead of the public launch.

WHY FLAG FOOTBALL?

Flag football is growing rapidly — from youth participation to the sport's arrival on one of the world's biggest athletic stages.

Red White & Loud has an opportunity to use celebrity attention to shine a spotlight on that growth. It begins with young athletes in our Youth Flag Football Showcase. It continues with the Red White & Loud Celebrity Game.

And the larger vision is to help position Myrtle Beach and the Grand Strand as a destination where the sport can continue to grow.

YOUTH. COMMUNITY. CELEBRITIES. ONE FIELD.

WHY MYRTLE BEACH?

BUILT FOR A DESTINATION.

Myrtle Beach knows how to host people.

Millions of visitors. A nationally recognized tourism destination. A strong military tradition. A growing sports tourism market. And a community that knows how to show up for something special.

Doug Shaw Memorial Stadium gives Red White & Loud a home in the heart of the Grand Strand. And May 1 gives us the opportunity to create something bigger than a single event. It will be an annual tradition.